"Patience, practice, persistence,"
suggests Jürgen Freund for the diver considering a career as a marine
wildlife photographer. Jürgen, better known as "Yogi" (easier to
pronounce) understands the desire of many amateur underwater
photographers to forsake dry land and take up a career at sea; but how
do you make a living?
Yogi plunged into international freelance photography over 20 years ago
- and survived. He recently received two highly honored commendations
from Nature's Best Photography Awards in the US and has won many other
accolades including first prize in the Nikon Photo Contest
International. But getting your work accepted by such magazines as BBC
Wildlife UK, National Geographic World USA and Reader's Digest Germany,
has meant a lot of hard work and coping with uncertain times.
Yogi's career in photography began as a hobby while he worked full-time
as a mechanical engineer and designer in Germany: "making some very ugly
machines." As his love for the marine world and his photographic skills
increased, he began taking unpaid leave to experiment with
photojournalism. Seven years after deciding to become a full-time
photojournalist, he gathered his savings (enough to live on for two
years) and quit his regular job.
"It's important to build networks, research your subject matter and know
your camera gear well," says Yogi. "A major turning point for me was
meeting John Rumney from Undersea Explorer during BOOT - Europe's major
dive show held annually in Germany.
"We got talking about my work with the World Wide Fund for Nature in the
Philippines and the conservation of Whale Sharks. The discussions lead
to the idea of doing a photographic story on the Great Barrier Reef.
Getting access to your subject can be a challenge with wildlife
photography. I shoot photo stories based on particular species or
eco-systems and need repeated access to my subjects. Undersea had the
lot - ongoing marine research sites and repeated dive access to some of
the most pristine and remote areas of the reef.
"When John said 'conservation is my religion', I knew I'd met a kindred
spirit.
"My wife and I traveled to Australia and began photographing the reef
with Undersea in 2002. It was spectacular - remote, wild and full of
life. The project was successful - so much so that we moved to North
Queensland permanently in 2003 to be centrally located to coral reef
diving in the Asia-Pacific region.
"Living off nature photography is a very complex thing. Once your camera
gear and access to your subjects is sorted out, there's still a lot to
contend with. There are not many formal assignments available in the
freelance industry. You sometimes need months to get the right picture
and not many magazines can afford that. So you work and get paid
afterwards, and then it can then take up to two years to get the money
for a photograph.
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"There is no single recipe for success,"
says Yogi, "I'm sure every photographer would have their own way." But
for him, that way is proactive.
"In about ten years of full-time freelancing, I had only one paid
assignment. All the others I planned and executed myself, and then sold
the pictures afterwards.
Yogi explains that a photographer also has to carefully manage any
controversial issues such as marine conservation. He says that helping
people to understand the endangered future of many forms of marine life
can inspire them to take better care of the environment: "but if the
images are too bloody, you will turn people away. A person choosing
between a beautiful photo-story and one full of destruction will usually
choose the beautiful one. I have found this type of approach the most
effective."
Yogi plans to continue his conservation efforts, collaboration with
Undersea Explorer and also start producing images for gallery
exhibitions.
"Photography is an occupation I feel strongly about," he says, "and I am
happy with it. That is more important than earning tons of money."

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